HUMOUR IN HEALTHCARE
In healthcare communications and advertising, we’re trained to prioritise clarity and credibility - but could we be overlooking the power of humour? In an era of content saturation and message fatigue, humour is emerging as a powerful yet underutilised tool in healthcare advertising.
OUR SERVICES
As a full-service ad agency, we have a long history in launching global brands to HCPs and supporting patients.
But we’ve also developed a suite of innovative products, purpose-built for commercial health organisations:
Omnilabs®
Patient 360
Partnership planning & broking
Health & behavioural psychology
Proposition development
Patient Films
Toolkits
BREAKTHROUGHS IN HEALTH COMMUNICATIONS
We help commercial health brands deliver breakthroughs at scale in their advertising and communications.
Uniquely, half our clients are in pharma, and half are patient associations and charities. Through our deep knowledge of both sectors, you can gain broader insights and discover valuable partnership opportunities.
While our work ranges from bespoke consultancy to bold creative, it always starts with a rigorous analysis of the truths at the heart of each challenge. We’ll then help you test, measure, and learn – guiding you to the innovations that will deliver your next breakthrough.
HEALTH CLIENTS
CASE STUDIES
The best way to demonstrate our impact is through the work we do. From award-winning national campaigns to niche educational initiatives, these case studies showcase how we bring complex issues to life, shift perceptions, and inspire action. A lot of our work can’t be shared here, but here’s a selection of case studies that can:
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Teva, National Migraine Centre & Dulux
Migraine sufferers struggle to track symptoms; doctors need 3 months of data to assess treatment impact.
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Action for Pulmonary Fibrosis (APF)
Although pulmonary fibrosis is fatal, it is rare – so most people don’t know the symptoms.
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UK Sepsis Trust
UKST needed a campaign to raise sepsis awareness—serious but under-reported—without flooding A&E.
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Leukaemia UK
Leukaemia UK needed to cut through poor awareness in a crowded market to drive research and hope.
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CSL Vifor - Kidney House
An above-brand educational website with dedicated information
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CSL Vifor - SHPT
With low SHPT interest in renal care, the challenge is getting nephrologists to give it needed attention.