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CASE STUDIES
CSL Vifor
HCP Omnichannel in Disease State Education
THE CHALLENGE:
With low interest in the hard-to-treat area of SHPT in renal disease, how can you ensure nephrologists are giving it the attention it needs?
THE SOLUTION:
Interacting with nephs where they currently spend time online, we drove them to valuable content which raises SHPT up the agenda. This ensured that the conversation continued from initial engagement up the adoption ladder towards advocacy.
OUTCOMES/IMPACT:
We reached 75% of the available nephrologist audience across 4 markets with an above-average CTR of 1.56% and email open rate of 20.3%
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