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CASE STUDIES
CSL Vifor
Patient Education Website
THE CHALLENGE:
Coping with a rare disease like IgA nephropathy can be emotionally and psychologically challenging. Feelings of isolation arise from the stress of managing a condition that few people understand, both socially and within the medical field.
THE SOLUTION:
An above-brand educational website with dedicated information and support for people living with IgA nephropathy. The content was determined by a European working group, two co-creation workshops, a search behaviour audit and social listening. The website was fully search-optimised to ensure the website was discoverable by those who needed it, and has been created in English, German and Italian, with other markets to follow.
OUTCOMES/IMPACT:
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