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WHAT WE DO:

PARTNERSHIPS

PARTNERSHIP PLANNING
& BROKING

Collaboration is at the heart of everything we do, and that includes forging powerful partnerships between healthcare brands and charities or patient organisations.

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With clients in both sectors, we understand the challenges and ambitions on both sides, and what they can offer each other - and, crucially, their patient networks - through partnerships. And we're uniquely poised to make this happen.

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What we offer:

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  • Facilitation: Steering a partnership that aligns with shared objectives 

  • Achieving a joint perspective and harmony at every stage

  • Research and marketing insight rooted in audience objectives

  • Strategic direction to achieve breakthrough outcomes

  • Creative experience: Delivering cut-through creative that strikes the right tone
     

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Get in touch

If you would like to talk to us about PARTNERSHIPS, enter your details and we’ll be in touch

  • Strategic partnerships involve collaborations between healthcare providers, patient organisations, and charities to achieve shared goals. These partnerships aim to improve patient outcomes, increase awareness of health issues, and deliver comprehensive support services. For example, a pharmaceutical company might work with a patient advocacy group to raise awareness about a rare disease while funding educational programmes for patients and caregivers.

  • Strategic partnerships amplify impact by pooling resources, expertise, and networks. Patient organisations bring valuable insights into patient needs and challenges, while charities often have established trust with communities. Together, they can design more effective programmes, improve patient engagement, and advocate for policy changes. For example, a partnership could provide access to financial assistance programmes for expensive treatments or raise awareness of early detection for a specific condition.

  • Key benefits include:
     

    • Enhanced credibility: Aligning with trusted organisations boosts reputation and patient trust

    • Improved patient access: Partnerships help reach underserved populations and address barriers to care

    • Resource sharing: Joint initiatives reduce costs and allow access to expertise, networks, and tools

    • Stronger advocacy: Collaborative efforts are more impactful when influencing healthcare policies or funding decisions

    • Greater innovation: Diverse perspectives foster creative solutions to complex health challenges

  • To build effective partnerships, providers should:

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    • Identify shared goals: Ensure alignment on mission, values, and objectives

    • Engage early: Involve patient organisations in the planning process to integrate their insights

    • Maintain transparency: Clearly define roles, expectations, and funding arrangements to build trust

    • Focus on impact: Develop measurable outcomes and evaluate success to demonstrate value to all stakeholders

    • Communicate regularly: Schedule consistent updates to ensure alignment and address challenges promptly

  • Yes, partnerships can significantly enhance patient outcomes by addressing unmet needs and providing holistic support. For example, a partnership might fund research for a new treatment while simultaneously offering education programmes and emotional support for patients. These collaborations also improve awareness and early diagnosis, reduce treatment access barriers, and deliver patient-centric care. By uniting healthcare expertise with grassroots connections, partnerships create a comprehensive approach to health and wellbeing.

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