Digital toolkits

WHAT WE DO:

Many of our global clients have moved their paper-based brand guidelines online, and instead we’ve created interactive digital toolkits for them. These enable local markets to adopt and adapt visual assets, films, key messages - and sometimes finished ads - into tactical materials that are appropriate for their market whilst still being on brand. Moreover, there are sections of the toolkit where local markets can showcase how they’ve used global materials and what the results have been - creating a two way conversation and helping others see what’s working well.

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A digital toolkit is a collection of resources, templates, and tools that can be shared online and accessed easily. They empower users with valuable resources, drive engagement and help you achieve organisational goals.

Toolkits can include guides, videos, infographics, creative concepts, social media assets, and interactive features like calculators or apps. They are tailored for use by a target audience, such as healthcare professionals, educators, or marketing teams.

At 11 London we’ve created many highly successful toolkits to help our clients align messaging, branding and campaigns across different teams and markets.
Digital toolkits are key resources because they:

Enhance efficiency: providing your teams with ready-to-use materials that save time and effort

Ensure consistency: helping to standardise messaging, branding or practices across your teams or the whole organisation

Increase accessibility: digital toolkits make resources available any time, anywhere - a real advantage if you have teams in different countries

Support engagement: toolkits offer interactive or visually appealing content that resonates with users and audiences

Facilitate training and education: through a great toolkit, you can empower people with the knowledge and tools to achieve specific outcomes
Digital toolkits are versatile and can be used for:

Marketing campaigns: providing assets like social media templates, graphics, and messaging guides to partners

Healthcare education: equipping patients or professionals with resources on conditions, treatments, or best practices

Employee onboarding: providing materials like training videos, workflows, and policies for new hires

Community outreach: enabling your organisation to spread awareness on social issues with pre-designed resources

Event promotion: sharing logos, banners, and content calendars to streamline your event marketing
There are tried and tested ways to ensure your toolkit makes the right impact:

Understand your audience: identify their needs, skill levels, and preferred formats

Define the purpose: be clear about what you want your toolkit to achieve, and the problems it needs to address

Include diverse resources: use a mix of formats like videos, PDFs, and interactive tools to cater to different preferences

Ensure user-friendliness: make the toolkit easy to navigate with clear instructions, intuitive design, and accessible file types

Keep it up to date: regularly review and update content to ensure it remains relevant and accurate
To ensure your toolkit achieves maximum reach and adoption, consider:

Dedicated webpages: host the toolkit on an easily accessible and well-structured webpage

Email campaigns: send links to your target audiences with personalised messages

Social media sharing: promote your toolkit with engaging posts and direct download links

Partnerships: collaborate with organisations or influencers to amplify your reach

Events and webinars: introduce the toolkit during conferences or online sessions to encourage adoption