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CASE STUDIES
APF
Disease Awareness Campaign: Hear My Lungs
THE CHALLENGE:
Although pulmonary fibrosis is fatal, it is rare – so most people didn’t know the symptoms.
THE SOLUTION:
Our hard-hitting, audio-visual awareness campaign for Action for Pulmonary Fibrosis enabled people to hear the rasp of scarred lungs – by scanning billboards that featured lungs turned into speakers using AI.
OUTCOMES/IMPACT:
With high-profile press coverage and the hashtag hearmylungs, the campaign reached 9.3 million people and started conversations about PF.
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