Humour in Healthcare

In healthcare communications and advertising, we’re trained to prioritise clarity and credibility - but could we be overlooking the power of humour? In an era of content saturation and message fatigue, humour is emerging as a powerful yet underutilised tool in healthcare advertising.

As the industry moves further into digital and emotionally driven communication, humour has the power to make health messaging more human, more memorable, and more impactful than ever.

Research shows that humour can capture attention, enhance recall, build emotional connection, and reduce stigma around sensitive topics. But when misjudged, it can distract from the core message, alienate audiences, or completely backfire if it feels insensitive.

So, when is it appropriate to use humour in health communications? And how do you get it right?

We've been exploring the science, strategy and real-world application of humour in health communications - and we'll be sharing our key insights in an upcoming webinar.

If you'd be interested in attending, please email max.lee@11-london.com to reserve your spot.