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CASE STUDIES
Sepsis Trust
Just ask: could it be sepsis?
THE CHALLENGE:
Sepsis is a serious complication of infection that kills 44,000 people a year in England, but has been chronically under-diagnosed and under-reported. The UKST needed a campaign that would raise the profile of sepsis without burdening A&E with the worried well.
THE SOLUTION:
The ‘Just ask: could it be sepsis?’ campaign raised awareness of sepsis among both HCPs and the public. During the pandemic, we created another integrated campaign - Blurred Lines - to highlight the links between COVID-19 and sepsis. Public awareness of sepsis rose by over 40%, we engaged key stakeholders PHE, Jeremy Hunt (former Health Secretary) and The Daily Mail, and it led to more accurate coding of sepsis in hospitals, with four times more recordings.
OUTCOMES/IMPACT:
TBC
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