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CASE STUDIES
Leukaemia UK
Legacy DRTV
THE CHALLENGE:
In a crowded and noisy cancer market, Leukaemia UK had low brand awareness - and understanding of the disease was poor - but the charity needed to cut through to multiple audiences to power research that brings hope.
THE SOLUTION:
Using three types of research, including interviews with the leukaemia community, we uncovered crucial insights that led to our proposition: a future without fear. Our first expression of this was a campaign, for which we created an award-winning DRTV ad. With a simple script, two compelling protagonists and a twist in the tale, the ad gained real cut-through with impressive metrics.
OUTCOMES/IMPACT:
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