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WHAT WE DO:

PATIENT
FILMS

PATIENT FILMS

Patients’ real stories are powerful. They can change the way treatments are prescribed, help people through their own therapeutic journeys, and compel wider society to support in big ways.


Telling these stories in a sensitive and engaging way is inherent to the work we do at 11 London. Whether for our commercial health or charity clients, we produce powerful film content that goes to the heart of your brand.


We start by identifying your brand’s unifying call to action and then turn it into a core story that we will shoot from scratch. From this one shoot, the footage is turned into multiple edits and endings – allowing you to generate leads, win hearts and minds, and inspire a range of actions. By bringing different departments together and approaching film creation strategically from the outset, we can provide you with uniquely emotive content, while making your budget go much, much further.

WHAT WE BRING TO THE MIX:

  • Patient support: either via the patient, HCP or a combined story our films have supported with treatment adherence

  • HCP communications: supporting a diagnostic journey

  • Congress and Symposia content: real case studies to support clinical presentations

  • TV ads: Emotionally powerful spots that drive awareness and action, crafted with patient insight and built for impact across broadcast channels

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Get in touch

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  • Patient case study filming is a valuable tool in healthcare marketing and education, sharing real-life stories about healthcare experiences, from treatments and services to living with specific conditions. These videos often include heartfelt interviews with patients, their caregivers, and healthcare professionals (HCPs), showcasing the genuine impact of medical interventions or support programs.

    Patient case study videos are commonly used to:

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    • Educate patients: Offering clarity on treatments and outcomes

    • Support healthcare professional training: Providing real-world clinical insights

    • Raise awareness: Highlighting the importance of early diagnosis and understanding

    • Build trust in healthcare marketing: Featuring authentic success stories
       

    By focusing on the human side of healthcare, these videos connect with audiences on an emotional level, making complex topics easier to understand. If you’re looking to create patient stories that educate, inspire, and engage, we’re here to help.

  • Patient case study filming is essential in healthcare communications for highlighting real-life patient experiences and the impact of treatments or services. These videos are more than just educational tools - they build trust, inspire action, and foster emotional connections with patients, healthcare professionals (HCPs), and broader audiences.

    For patients, case study films provide reassurance and clarity, helping them understand and feel understood in their healthcare journey. For HCPs, they offer valuable insights into patient outcomes and the human side of clinical care.

    In healthcare marketing campaigns, patient case studies bring authenticity and relatability, raising awareness and increasing audience engagement. By showcasing a commitment to patient care and transparency, these videos enhance a brand's reputation as a trusted leader in healthcare.

    By making complex medical topics more accessible and emotionally resonant, patient case studies are a powerful tool for improving healthcare communication and building meaningful connections.

  • To maintain ethical standards:

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    • Obtain consent: Secure written consent from patients and caregivers, ensuring they fully understand the purpose and use of the video

    • Respect privacy: Avoid sharing identifiable medical information unless explicitly approved by the patient

    • Be sensitive: Ensure interviews and filming are conducted respectfully, avoiding leading or invasive questions

    • Highlight the patient’s voice: Let the patient narrate their story authentically, avoiding exaggerated or misleading edits

    • Adhere to regulations: Follow guidelines like GDPR (General Data Protection Regulation) or HIPAA to safeguard data and privacy

  • To create effective videos:
     

    • Focus on storytelling: Use a narrative structure, starting with the patient’s initial challenge, the intervention, and the outcome

    • Incorporate visuals: Include relevant footage, such as clinic visits or supportive graphics, to enrich the story

    • Keep it concise: Aim for 2–5 minutes to maintain viewer engagement

    • Use professional production: Invest in high-quality filming, sound, and lighting for a polished result

    • End with a call-to-action: Encourage viewers to seek more information, contact the organisation, or support the initiative

  • Patient case study videos can be utilised in various ways:
     

    • Marketing campaigns: Showcase success stories on websites, social media, or advertisements

    • Training materials: Educate healthcare professionals or support staff about patient experiences

    • Awareness initiatives: Share during events or campaigns to highlight health issues or treatment benefits

    • Fundraising efforts: Inspire donors by demonstrating the tangible impact of their contributions

    • Internal communication: Motivate teams by highlighting the organisation’s positive influence on patient lives


    When done thoughtfully and ethically, patient case study filming can be a powerful tool for communication and advocacy in healthcare.

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