Charity | 11 London

11 London X Medical Aid for Palestinians

At 11 London, our priorities are to serve the interests of health and humanity. So, after a recent pitch win, we are excited to be working with Medical Aid for Palestinians (MAP) on proposition development, leading to their first-ever regular giving DRTV ad campaign.

OUR SERVICES

As a full-service ad agency, we can deliver everything from brand TV to emergency DM appeals. We also have in-house digital expertise, adept at navigating the ever-changing worlds of AI and social media.

But we’ve also developed a suite of innovative products, purpose-built for non-profit organisations:

Patient 360

Product Portfolio

Partnership planning & broking

Health and behavioural psychology service icon

Health & behavioural psychology

Ethnicity, diversity and inclusivity service icon

Ethnicity, Diversity & Inclusivity

Proposition development

Patient Films

Toolkits

BREAKTHROUGHS IN CHARITY COMMUNICATIONS & FUNDRAISING

In today’s world, the health of people, animals and our planet are inextricably connected – and threatened. It’s never been more important for charities to make a real and measurable impact. But it’s never been harder for brands to cut through.  With unique expertise in both health and humanity, we empower charities to amplify their message and reach wider audiences. Through award-winning strategy and creative, we can help you achieve game-changing breakthroughs - making our world a healthier, more humane place.

CHARITY CLIENTS

11L_Website_Client Logos 2025_340x230_1_AFP.png

11L_Website_Client Logos 2025_340x230_1_Amref.png

11L_Website_Client Logos 2025_340x230_1_Breast Cancer Now.png

11L_Website_Client Logos 2025_340x230_1_Cats.png

11L_Website_Client Logos 2025_340x230_1_Clic Sargent.png

11L_Website_Client Logos 2025_340x230_1_CPRE.png

11L_Website_Client Logos 2025_340x230_1_Diabetes UK.png

11L_Website_Client Logos 2025_340x230_1_Greenpeace.png

11L_Website_Client Logos 2025_340x230_1 _GOSH.png

11L_Website_Client Logos 2025_340x230_1_Leukaemia UK.png

11L_Website_Client Logos 2025_340x230_1_Lymphoma.png

11L_Website_Client Logos 2025_340x230_1_MAP.png

11L_Website_Client Logos 2025_340x230_1_RCN Foundation.png

11L_Website_Client Logos 2025_340x230_1_Royal Marsden.png

11L_Website_Client Logos 2025_340x230_1_RSPCA.png

11L_Website_Client Logos 2025_340x230_1_Shelter.png

11L_Website_Client Logos 2025_340x230_1_TOC.png

11L_Website_Client Logos 2025_340x230_1_UKST.png

11L_Website_Client Logos 2025_340x230_1_WHO.png

CASE STUDIES

The best way to demonstrate our impact is through the work we do. From award-winning national campaigns to niche educational initiatives, these case studies showcase how we bring complex issues to life, shift perceptions, and inspire action.

Sepsis awareness campaign poster with headline 'The lines between COVID-19 and sepsis can be blurred'

UK Sepsis Trust

UKST needed a campaign to raise sepsis awareness -serious but under-reported - without flooding A&E.

Leukaemia UK

Leukaemia UK needed to cut through poor awareness in a crowded market to drive research and hope.

Young Lives vs Cancer

With their rebrand hit by Covid, Young Lives vs Cancer urgently sought awareness to support families with cancer.

Earthwatch

Earthwatch sought to boost action on biodiversity, but faced challenges due to low brand awareness.

Cats Protection

The winter campaign aimed to raise Cats Protection's brand awareness, show expertise, and boost relevance and donations.

Christian Aid

Christian Aid’s IG acquisition activity had narrowed down and was reliant on face-to-face recruitment.

Amref Health Africa

Amref needed a bold fundraising proposition to meet income targets and unify teams across continents.