CASE STUDIES
AMREF
Branding and Fundraising Digital Toolkit
THE CHALLENGE:
With ambitious new targets for unrestricted income, Amref needed a bold new fundraising proposition to support and align global teams across three continents.
THE SOLUTION:
We worked closely with global stakeholders to develop a distinctive new identity based around the proposition ‘Make Africa’s Heartbeat Stronger’. We then created an engaging and accessible online toolkit to support teams worldwide. This became a key global resource. Mini-toolkits, tailored to specific fundraising themes, were developed under the same core proposition.
OUTCOMES/IMPACT:
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