CASE STUDIES
Young Lives vs Cancer
DRTV Campaign
THE CHALLENGE:
Just as Clic Sargent was in the process of rebranding as Young Lives vs Cancer, the COVID-19 pandemic struck. Young Lives vs Cancer, which helps children, young people and families to cope with childhood cancer, urgently needed to raise brand awareness.
THE SOLUTION:
Based on insights gained from talking to people affected by childhood cancer, we developed a suite of creative propositions and tested them on paid social media. We then combined the most successful footage with the winning proposition and built a TV ad around them. Written, produced and aired in just over a week, the ad beat its response and ROI targets.
OUTCOMES/IMPACT:
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