CASE STUDIES
Young Lives vs Cancer
DRTV Campaign
THE CHALLENGE:
Just as Clic Sargent was in the process of rebranding as Young Lives vs Cancer, the Covid-19 pandemic struck. Young Lives vs Cancer, which helps children, young people and families to cope with childhood cancer, urgently needed to raise brand awareness.
THE SOLUTION:
Based on insights gained from talking to people affected by childhood cancer, we developed a suite of creative propositions and tested them on paid social media. We then combined the most successful footage with the winning proposition and built a TV ad around them. Written, produced and aired in just over a week, the ad beat its response and ROI targets.
OUTCOMES/IMPACT:
RELATED CASE STUDIES
.png)
Action for Pulmonary Fibrosis (APF)
Although pulmonary fibrosis is fatal, it is rare – so most people don’t know the symptoms.
.png)
UK Sepsis Trust
UKST needed a campaign to raise sepsis awareness—serious but under-reported—without flooding A&E.
.png)
Leukaemia UK
Leukaemia UK needed to cut through poor awareness in a crowded market to drive research and hope.