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CASE STUDIES
Earthwatch
Digital Donor Recruitment
THE CHALLENGE:
Earthwatch aim to re-engage the public with nature, and motivate them to take action to reverse biodiversity loss. But the charity struggled with low brand awareness.
THE SOLUTION:
We developed three engaging recruitment campaigns – Naturehood, Earthwatch and Little Books – to inspire different audiences to get involved with conservation locally. We prototyped winning ads by testing different approaches via our ‘social labs’ testing ground. The campaigns smashed their targets, recruiting many thousands of supporters at low cost.
OUTCOMES/IMPACT:
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Amref needed a bold fundraising proposition to meet income targets and unify teams across continents.