We have helped Christian Aid revitalise acquisition by providing insight-driven strategic direction, testing propositions on social media, and overseeing major integrated IG campaigns.

Our work has included launching new products (such as the highly successful value exchange prayer journal), running multi-platform Christmas and Christian Aid Week campaigns, planning supporter journeys, and collaboratively developing a new fundraising proposition – Believe In The Possible – which is now at the centre of the charity’s fundraising programmes. Together, these projects have recruited many thousands of new supporters to the Christian Aid cause.