WHAT WE DO:
PRODUCT
PORTFOLIO
PRODUCT PORTFOLIO
Are you focusing on the right fundraising products? Are your fundraisers able to make truly objective portfolio decisions? Our innovative and collaborative approach can help your team weed out the clutter, identify the big opportunities and make the right strategic decisions. Together, we’ll ensure your portfolio is blossoming - even in challenging conditions.
Key elements include:
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Defining your product set, across fundraising diciplines
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Historic measurement of product performance across hard and soft measures, including a view of true net
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Lifecycle analysis by team and overall
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Competitor and audience portfolio perspecitve, to indentify gaps and opportunities
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Product Investment Criteria, to guide strategic decisions
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Access to Portfolio Labs, our digital platform to enable rapid and live product insight
Get in touch
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A product portfolio refers to the range of fundraising initiatives or offerings an organisation uses to generate income. At 11 London, we help clarify which products are performing, which need development, and where new opportunities lie.
Portfolio Labs is our proprietary digital platform that enables live access to product insights, helping you make timely, data-driven decisions across your fundraising activity.
Hard measures typically refer to quantitative results like revenue, while soft measures may include audience engagement or brand impact. We evaluate both to give a complete picture of performance.
By assessing where each product sits in its lifecycle—from growth to maturity or decline—we help you allocate resources effectively and plan for sustainable impact.
This is a decision-making framework we develop with you to assess new or existing fundraising products, ensuring every opportunity aligns with your organisation's goals and capacity.