We’re delighted to report that our client, the UK Sepsis Trust, has been chosen as the first ever charity to partner with the Randox Health Grand National – one of Britain’s biggest sporting events.
As a result, over 10 million TV viewers and 150,000 racegoers will be exposed to 11 London’s “Just Ask” campaign to raise awareness of sepsis, the killer condition that claims 44,000 lives a year in the UK. They’ll also be invited to back the UK Sepsis Trust to win against sepsis by making a text donation.
Specifically for Aintree, we have created a suite of publicity materials ranging from trackside banners to digital TV ads, a short film about sepsis survivor Matt Parkes, and even ‘bookies’ booths’ where racegoers can ‘put a tenner on’ the UK Sepsis Trust.
Since ‘Just Ask’ launched, awareness of sepsis has risen by 28% - and with a platform as big as the Grand National, it’s a racing certainty that this week’s activity will help save more lives.