And we’re off! Aintree win for UKST.

We’re delighted to report that our client, the UK Sepsis Trust, has been chosen as the first ever charity to partner with the Randox Health Grand National – one of Britain’s biggest sporting events. 

As a result, over 10 million TV viewers and 150,000 racegoers will be exposed to 11 London’s “Just Ask” campaign to raise awareness of sepsis, the killer condition that claims 44,000 lives a year in the UK.  They’ll also be invited to back the UK Sepsis Trust to win against sepsis by making a text donation.

Specifically for Aintree, we have created a suite of publicity materials ranging from trackside banners to digital TV ads, a short film about sepsis survivor Matt Parkes, and even ‘bookies’ booths’ where racegoers can ‘put a tenner on’ the UK Sepsis Trust. 

Since ‘Just Ask’ launched, awareness of sepsis has risen by 28% - and with a platform as big as the Grand National, it’s a racing certainty that this week’s activity will help save more lives.