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Say Hei to Mari

Our new Senior Account Director, Mari Hoikkala, is a healthcare communications specialist from Finland who has spent the last decade working for agencies in London and Milan.  

Mari has managed all stages of product lifecycles, while delivering complex global HCP and health education campaigns. She’s experienced in many therapy areas, including dermatology, oncology, vaccines, respiratory, gastroenterology, smoking cessation, and diagnostics. 

Mari was drawn to 11 London because, she says, “I love the idea of ‘health and humanity – and not just in the context of work. These are two really good priorities to have in life.” She is looking forward to working with our dynamic, friendly team and advancing our client partnerships.   

Outside of work, Barcelona-based Mari travels as much as she can, and enjoys making the most of her adopted city – from tapas to outdoor music. She’s also an avid reader, who has been with her book group for more than 7 years and even captured all their reviews on a spreadsheet. This can only be good news for our health and humanity clients. 


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