Over the summer, 11 London worked with the UK Sepsis Trust to redesign and build their website, to meet their needs as a charity growing in size and reputation.
Image: mobile and desktop views of the new UKST website
Since the start of the ‘Just ask: could it be sepsis?’ campaign, created by 11 London for UKST, awareness of the condition has risen by 28% amongst the general public, and case recordings in hospital are four times greater. The charity’s tireless campaigning has led to high profile public exposure including an on-going Daily Mail campaign, a sepsis storyline on the Archers, and UKST becoming the first ever charity to partner with the Grand National.
Although the previous UKST website was host to an array of world-class medical information and educational material, it was in need of a redesign to make it more easily accessible.
From July this year, UKST needed to be ready for another spike in website traffic, following the heart-breaking Coronation Street sepsis storyline that saw 7-year-old Jack Webster lose a leg to the condition. To meet this deadline, 11 London worked collaboratively with UKST to redesign and build the first phase of the project in just six weeks. After this initial sprint, we’ve continued to update and develop the site and optimise the user experience.
Sarah Hamilton-Fairley, Executive Director of the Trust said: ‘11 London pulled out all the stops for us on this, and in record-breaking time too. It was great to know we could rely on them when the deadlines were immovable. The site also looks much more professional and easy to navigate, which is precisely what we needed.’
Matt Hunt, MD of 11 London, said: ‘We’ve worked with the UK Sepsis Trust for nearly 4 years now. They were one of our very first clients, and together we’ve created film, OOH, social, print, digital and event collateral. In many ways this was the last piece of the puzzle. We’re thrilled to have worked on such an important project with UKST, and to help make this life-saving sepsis knowledge increasingly accessible to more people.’
Visit the website
To view the whole website, please visit –
https://sepsistrust.org
About 11 London
11 London is an advertising and communications agency, based in leafy West London. We work in the areas of health and humanity –with organisations, brands or products that improve or prolong life. To learn more about 11 London, please contact:
Matthew Hunt
matthew.hunt@11-london.com