As Coronation Street’s‘Jack’ sepsis storyline grips the nation, the UK Sepsis Trust has launched a nationwide awareness and fundraising campaign, created by 11 London.
As Jack’s story shows, sepsis can strike any one, of any age, in any street. And although easily treatable, this condition kills 44,000 people in the UK every year – largely because of a lack of awareness of the symptoms.
To address this, we have created a campaign that encourages local communities to unite and protect one another. Streets Against Sepsis encourages people to learn and share the signs of sepsis, using free, downloadable posters, leaflets and symptom cards, as well as educational materials for schools.
At the same time, during the summer, people will be encouraged to get involved in a range of exciting fundraising activities at a grassroots community level, such as penalty shootouts, street parties, and pub quizzes.
The campaign is supported by major newspaper and TV coverage, including appearances by celebrity ambassadors Jason Watkins and Dr Ranj Singh, and sepsis survivor Matt Parkes.
The ultimate goal of Streets Against Sepsis is to save 14,000 more lives a year and we feel beyond privileged to be involved in such important work.
As our MD Matt puts it: 'We know that to create real change you need to make more than just advertising: weaving vital messages into soap operas and then quickly making the jump into real life with PR is about as good as it gets. We’ve loved working with the UK Sepsis Trust on this.'
Dr Ron Daniels, founder and CEO of the UK Sepsis Trust, comments: ‘Working with 11 London has been a refreshing and exciting creative journey – we’ve built a genuine partnership and understanding. Their ability to grasp the key elements of the charity and what we’re about has been really impressive and thankfully exceedingly speedy – which is exactly what’s needed when dealing with this ‘silent killer’'.