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11 London wins new Terrence Higgins Trust campaign

We’re happy to announce that Terrence Higgins Trust, the UK’s leading HIV and sexual health charity, has selected 11 London to develop a new nationwide awareness campaign about ending HIV transmission, following a 3-way pitch.

There are over 100,000 people currently living with HIV in the UK. Effective treatment now means that people diagnosed with HIV can expect a normal and healthy life, and cannot pass on the virus. However around 7,500 people living with HIV remain undiagnosed. Getting people tested and onto treatment is vital to help reach the goal of zero new HIV transmissions by 2030.

Executive Director of Communications at Terrence Higgins Trust, Dominic Edwardes, said: ‘11 London’s experience with health and public awareness campaigns is exactly what we need in order to communicate the fact that our work with HIV is far from done – it’s just moved into a different era with challenges that can affect us all.’

11 London MD, Matt Hunt has said: ‘This is precisely what we do – raising awareness of health issues that need to be addressed, as well as signposting the support available. Getting people to understand and act on health problems requires clarity and collaboration, something that comes naturally to Terrence Higgins Trust.’

The campaign will be developed in partnership with the National AIDS Trust, who alongside Terrence Higgins Trust have established an independent HIV Commission that will look at how to reach zero new transmissions in England by 2030, which the UK Government has pledged to achieve. Alongside the awareness campaign there will be a major fundraising appeal.

About 11 London

11 London is an advertising and communications agency, based in West London. We work in the areas of health and humanity - with organisations, brands or products that improve or prolong life. To learn more about 11 London, please contact:


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