11 London enjoyed a fantastic night at the Communiqué awards, with successful outcomes for both of our bids. The UK Sepsis Trust was awarded Charity of the Year, while the ‘Just Ask’ campaign was Highly Commended by the judges for Excellence in Public Health Communications.
In their feedback, the judges stated:
“The level of engagement from HCPs is absolutely fantastic and the team really thought about the use of different channels for their audience to make a genuine impact. Overall an innovative and wonderfully creative organisation.”
To read the full article, please click here.
The 'Just Ask' campaign:
Every year, sepsis kills more people in the UK than breast, bowel and prostate cancer combined, but is chronically under-diagnosed, under-recorded and under-reported. 11 London, working with UK Sepsis Trust, developed the ‘Just ask: could it be sepsis?’ campaign to address this public health crisis.
‘Just ask’ was adopted and funded by Public Health England, following the engagement of Sir Bruce Keogh and Jeremy Hunt. This escalation to government-level was accelerated by the tireless campaigning of Melissa Mead and long-term support from The Daily Mail.
‘Just ask’ is now in A&E departments and GP surgeries all across the UK, in the form of posters, leaflets, symptom cards, and liveried ambulance fleets. The ‘Red Book’ issued to all new parents now contains our child-sepsis symptom checker.
Since 2015, awareness of sepsis as an emergency condition has risen by 15% and current official case recordings are four times greater. Although the fight is on going, sepsis survivor Tom Ray notes,
“The reminder to 'Just Ask' is spot on: I so wish this had been the practice when I was admitted to hospital. That one single catchphrase will save lives - I know it.”
Congratulations to everyone involved in the campaign, and to the UKST for their much deserved win!