Sarah prides herself on quick and informed rapport building which encourages client honesty from the start and helps build fulfilling long-term partnerships. 

‘Bringing real change for patients is possible with standout creative, ideas that awaken target audiences, implemented with enthusiasm and authenticity. Without open client dialogue, none of this will happen and I work endlessly to ensure the agency team maintains this throughout.’ 

Sarah’s experience stretches from pharmacy driven consumer health across complex, multiplatform Rx campaigns in Europe and beyond. Strong leadership and diligence ensures that overall strategic direction always matches clients’ business needs. Success in rare diseases has become more prominent over recent years, including innovative collaborations with the highly specialised ILD network and the launch of Opsumit and Ofev. In 2024, groundbreaking work in opioid dependence for Camurus and rare inherited paediatric conditions for Ipsen has been incredibly rewarding.

‘Working with clients to push boundaries and technology keeps me motivated. But at 11 London, it’s a true team effort and developing our talent is crucial. Sharing the journey with different people with unique perspectives enriches our agency and the work we create.’