Prior to starting 11 London, Matt worked for WPP, Publicis and Omnicom as a strategic planning head, but made a bid for freedom in early 2015 and set up 11 London as an independent agency.

He has worked in pharma and biotech for the last 16 years, and also has extensive experience with patient associations and charities.

Matt has an MA in Modern Languages from Christ Church, Oxford, and is partway through an MSc in Psychology at the Open University.