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Are you engaging everyone you need to reach – from patient groups of all ethnicities, to different HCPs, to your own internal teams?


Understanding and embracing different audiences is the key to better outcomes. Our specialist consultancy will help you create thoughtful, effective dialogues that make everyone feel included and considered.

 For Health

Helping you make a more personal connection:

strategic consultancy for health organisations


Are your clinical trials truly putting patients front and centre? Does everyone feel heard and included? When a trial design truly reflects patients’ lived experience and diversity, everyone benefits. At 11 London, where 50% of our clients are patient organisations and charities, we’re uniquely placed to help you take an authentically patient-first approach. We can audit your trial design from the patient perspective, and help you maximise recruitment, engagement and adherence among a diverse patient population.

Key elements:

  • Trial evaluation and design that fits around patients’ lives and minimises burden 

  • Diversity and inclusion – ensuring your trials represent the population you serve

  • Patient journey mapping and communication plans

360° Patient

Is your patient support programme delivering what patients truly need? Do you talk to them as real people, with complex needs? If you make them feel heard and understood, the outcomes will be better for everyone. Gain valuable insights to help you deliver outstanding patient support comms, with our Patient 360° consultancy.

Key elements:

  • Review of your therapy area

  • Audience insight

  • Ideation based on our 'Five Pillars of Patient Support'

Culture Clinic


It doesn’t matter how strong your strategic vision is if your teams don’t feel inspired or empowered to drive it forward. That’s where Culture Clinic comes in. Based on staff in-depth interviews, our internal health check can link directly to your strategic goals and will help you identify the strengths, challenges and opportunities in your team culture. We all know relationships make such a difference to performance, so our bespoke process is designed to generate a shared voice that equips everyone with the skills, processes and confidence to thrive.

Key elements:

  • Team reflection: identifying abilities and understanding unique dynamics

  • Gap analysis linked to strategic goals

  • Practical toolkit for positive change

Embracing Ethnicity in Health


Could your health communications be more inclusive? Disease doesn’t overlook ethnic diversity – and nor should your comms. Our collaborative, insight-driven specialist consultancy will help you engage every patient group you need to reach, including ethnic minorities.

Key elements:

  • Audit of current communications within specific communities and disease areas

  • Relevant insights related to racialised minority groups

  • Bespoke approach and outline of opportunities tailored to your needs

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